Singapore, 6 November 2025: Singaporeans lost around $580 million in 2024 to hidden fees and inflated exchange rates when transferring money overseas — a costly reality many aren’t aware of, with this figure projected to hit SGD 1.03 billion by 2029*. In local lingo, they are getting Chopped Carrot Head (or Kan Cai Tou in Chinese).
To call this out, international money app Wise is opening the Chopped Carrot Head Stall from 7-9 November, a tongue-in-cheek experiential pop-up helping people to spot hidden FX fees and sneaky rate markups. It’ll feature a series of carrot-themed interactive games where participants pluck, weigh and chop their way to win exclusive merch and prizes — all while learning how to save money on their next overseas transfer. Among the merch and prizes to be given away is the Chopped Carrot Head juice – a unique concoction served to remind participants to watch out for hidden overseas transfer fees.
“It’s wild that people in Singapore lost S$580 million to hidden fees last year; that’s some serious cake being eaten at our expense. Most people don’t know how much they actually pay to send money overseas because of opaque pricing structures that often say low or no fees but secretly mark up the exchange rate. We think enough is enough, and it’s time people stop getting chopped and keep their money where it belongs — rooted firmly in their pockets,” says Mehul Gopal, Wise spokesperson and Anti-Chopped Carrot Head Advocate.
Boutique creative agency Sweatshop led the concept for this activation, pulling together events specialist Flash Concepts and PR agency IN.FOM to bring it to life.
“Chopped Carrot Head is a classic Singaporean term for getting ripped off, and no one likes to feel that way,” says Adrian Yeap, Founder and Chief Sweaty Creative of Sweatshop. “In collaboration with Wise, we’ve tapped into that insight, blending social and experiential channels to arm people with the knowledge to avoid becoming chopped carrot heads when they send money overseas.”
What to Expect at the Chopped Carrot Head Stall
Explore the stations at the stall where you will get to pluck, weigh and chop carrots to gain insider tips to save money on your international money transfer.
Complete the stations and collect stamps to win exclusive Wise merch including a radish bucket hat, plushie key chain, juice – and even a chance for an exciting S$300 Scoot voucher!*
Ready to stop being a chopped carrot head? Visit the Chopped Carrot Head stall between:
- Date: Friday, 7 November 2025 – Sunday, 9 November 2025
- Opening Hours:
- Friday and Sunday: 11am – 8pm
- Saturday: 10am – 9pm
- Location: Atrium at Funan Mall, 107 North Bridge Rd, S179105
Location: Atrium at Funan Mall, 107 North Bridge Rd, S179105
