Travelex, one of the market leading foreign exchange brands, now offers loyalty points on currency exchange, enabling customers to unlock rewards on travel money purchases. Travelex launched the new integrated campaign – ‘Reward Yourself’- with creative agency Paper Moose.
Following a competitive tender, Travelex appointed Paper Moose as their creative and media agency to develop the new integrated ‘Reward Yourself’ campaign and bring the proposition to market.
The creative work tapped into the reality that travel can be unpredictable, silly, and unglamorous at
times, which often become the best holiday memories. Choosing striking visuals to maximum audience attention, these include a traveller coming face-to-face with a llama in Peru with the headline “Don’t just make friends with the locals. Reward yourself.”
The creatives were developed in a close collaboration, with Paper Moose delivering a fully-integrated service, across the creative, production and media. The campaign uses out-of-home, supported by digital amplification at scale across programmatic and social media, as well as in-store signage and kiosk branding nationally.
Says Nick Hunter, CEO and ECD of Paper Moose: “Travelex is a global brand that understands what is happening in the world and shows up when it matters. We wanted to capture that energy. The work is bold, playful, and unapologetically human.”
Says Rob Dempsey, Head of Marketing, Australia and New Zealand at Travelex: “At its core, this partnership is about giving customers more value from every travel money purchase. It enables us to offer a benefit that resonates with customers and rewards them for something they’re already doing. The campaign developed by Paper Moose captures that proposition in a bold and
memorable way, creating a distinctive piece of work that stands out, helping us cut through in a highly competitive market.”
Travelex
Head of Marketing: Robert Dempsey
Retail Marketing Manager: Sophie Angus
Digital Marketing Manager: Peter Dess
Creative/ Production/ Media: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Chris McMullen
Associate Creative Director: Jazz Twemlow
Head of Media & Strategy: Brad Bennett
Senior Creative: Hannah Stokes
Design Lead: Georgia Shillington
Designer: Evelyn Tran, David Lancaster
Head of Client Services & Production: Hannah Day
Senior Producer: Jake Brennan
Editor: Oliver Trauth-Goik
Retoucher: Aaron Foster
Sound Design & Mix: Caleb Jacobs
Media Director: Niranjana Muraleedharan
